Payal Raina, Founder FinTech B2B Marketing, is recognised in the 2020 Powerlist in the Marketing Category
The Women in FinTech Powerlist 2020 shines a spotlight on the women leading innovation in financial services. Now in its 6th year, the Powerlist has increasingly attracted a global audience, resulting in applications and nominations from around the world. The 2020 iteration shines a spotlight on 200 women across 7 categories.
We are so proud that FinTech B2B Marketing Founder, Payal Raina, has been recognised in the Marketers & Communicators category.
Payal’s story is one of working in marketing for nearly two decades, for global brands like Microsoft, General Electric Capital Solutions, Barclays Bank (to name a few) in Europe and North America, and along the way she noticed some unconventional truths about marketing within the technology and financial sector. Firstly, the fast-paced nature of the FinTech market landscape and secondly, working in a regulated environment added a huge level of complexity to a marketer’s role when trying to sell financial and tech products – which is very different from a traditional B2B marketing role. For a FinTech marketer it takes a huge amount of time, effort, and dependencies on external agencies to gather the right tools, insights, and inspiration to develop the right strategy fit for marketing purposes. To solve those challenges and bridge the knowledge gap, Payal is a pioneer in founding the very first B2B FinTech Marketing community in the midst of a pandemic last year. A peer-to-peer network is built for and by FinTech marketers.
Writing about the Powerlist, Charlotte Crosswell, CEO, Innovate Finance states:
“Our FinTech sector has so many outstanding female role models – from founders, investors and investment bankers, to start-up entrepreneurs and technology experts – and it’s important that we take the time to honour and celebrate all of those at the forefront of change. Diversity and inclusion is at the heart of our work at Innovate Finance, and each year it’s an honour to curate the Powerlist and spotlight the amazing women innovators across our industry.
“As our sector grows and matures, we will constantly strive to attract a diverse pool of talent across the FinTech ecosystem. The women celebrated today will not only be integral to the success of the future of FinTech, but will be key to inspiring the next generation of female leaders.”
Many Congratulations Payal, we’re proud of you.
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About Fintech Marketing www.fintechb2bmarketing.com
The community provides its members with a unique platform to build and grow a network of marketing professionals, share insights and best practices, and to train, learn and develop marketing careers through the mentoring programme in the FinTech sector.
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About Innovate Finance www.innovatefinance.com
Innovate Finance is the independent industry body that represents and advances the global FinTech community in the UK. Their mission is to accelerate the UK’s leading role in the financial services sector by directly supporting the next generation of technology-led innovators.