Payal is a Founder of FinTech Marketing community. She is a pioneer in founding the very first B2B FinTech Marketing community which is built for and by FinTech marketers breaking the silos between Financial Services firms and Technology providers. She is also Global Head of Marketing at Torstone Technology, a leading FinTech company, provider of cloud-based post-trade technology to financial institutions.
In her role, Payal oversees planning, development and execution of Torstone’s marketing, PR and branding initiatives – across global markets – in UK and Europe, Nordics, Asia and North America.
Payal has been in the financial technology industry since 2004. With over two decades of experience in B2B marketing for global financial and technology companies (Microsoft, General Electric, Barclays) in Europe and North America, Payal has a wealth of experience implementing successful marketing strategies.
Building brands and subsequently increasing revenues of global businesses, in 2019 Payal was highly commended as ‘Best Leader in Marketing’ by the prestigious Global Women in Marketing Awards. Most recently, Payal was recognised in the Innovate Finance Women in FinTech Powerlist 2020. Also she has been recognised for the Editor’s Choice Award at the FTF News Technology Innovation Awards 2021. The award was given to honour the enduring spirit of innovation by founding the FinTech B2B Marketing community. Payal has also served as a judge for the Global Festival of Media Awards in 2021 and Women in Marketing Global Awards in 2020.
Outside her corporate role, Payal serves as a mentor, and has lectured in marketing and has delivered Chartered Institute of Marketing (CIM) certified courses to marketing professionals. As an influential thought leader, she also writes blogs, marketing insights pieces and is a frequent keynote speaker at industry forums and public events. She also works as a judge at Global Marketing & FinTech awards around the world across a variety of categories has provided her with a unique view on what is required for FinTech marketers and women marketers to be successful over the long term.
Payal holds a Marketing Post Graduate degree from Canada and an MBA & BBA in Marketing and Marketing Management from India.
FinTech B2B Marketing