Now more than ever, we need to ensure we’re bridging the gap between our inbound and outbound strategies. Historically it has been easier, and potentially more measurable, to focus on personalising outbound activities. This behaviour has led us to inadvertently create: The Personalisation Gap. Our report covers what the personalisation gap is, how it could be effecting your demand generation and 5 tips for closing the gap.
Chartis Big Bets 2022 Report