Partner & Member Content

The Content Management System market in 2023: what marketers in Financial Services really think

In today’s strained economic environment, businesses around the world are making strategic decisions about how and where they invest, especially when it comes to technology. As budgets become subject to greater scrutiny, the software that teams use must demonstrate clear value. Sales enablement software is no different.

With this reality in mind, Seismic commissioned a study to better understand the value of sales enablement tools. The Seismic 2023 Value of Enablement Report sampled more than 1,200 full-time sales, enablement, and customer success professionals in managerial and leadership roles throughout the United States and Europe. The report found that sales enablement technology is exceedingly popular, with 82% of respondents saying they use it on the job.

More than ever, organisations are demanding CMS that are easy-to-use, agile, secure and flexible.

This whitepaper looks at the current CMS landscape in the financial services industry to define the key challenges organisations are facing and how a CMS can help overcome them.

Topics covered include:

– Localisation of content – 49% said they do not localise/translate content because it takes too long

– Speed and efficiency –  31% said content takes too long to update on their CMS

– Infrastructure and integration with other systems –  34% state this is their top concern with their CMS

– Security and regulation – 50% said that they have suffered a CMS data breach in the last three years.