Partner & Member Content

Making MarTech Pay Off -Future of MarTech Depends on CMO-CIO Relationships (Member Content)

As companies emerge from the pandemic, marketing and MarTech lie at the heart of the recovery. To optimize MarTech investments, marketing needs to have a very effective relationship with IT that spans strategy, selection and management. Such a working relationship drives MarTech innovation, capability maturity and higher performance. 

Yet fewer than one out of four marketing organizations has a very effective relationship with IT.