Prepare, Listen and Adapt: Effective Marketing During a Crisis
September 28, 2020
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FinTech B2B MarketingStrategic Planning & Marketing Insights
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Strategic Planning & Marketing Insights
The B2B FinTech sales cycle is more a marathon than a sprint. Sales in our space can typically take 18 months to a year, and it is not uncommon for decision-making committees to consist of 30 or so people at a time.
We have to make sure marketing campaigns follow suit – that we have the right touchpoints for the right person at the right time.
We have collated best practice resources from experts to help you plan strategies for long B2B sales cycles, managing stakeholders, and more.
To learn more click on the insights below.
