Customer Experience

Customer Experience

According to the Walker Study research, Customer Experience (CX) is predicted to be the key brand differentiator in 2020 overtaking price and quality. It doesn’t matter if you’re a part of a traditional financial institution or spearheading a disruptive FinTech business, your goal is to keep today’s digital-driven customer first and foremost. The standards are higher than ever before. You have to provide a seamless CX, whether it’s implementing AI technology to extend hours of service to assist a customer or offering crypto as a form of payment.