Payal Raina, Founder at Fintech Marketing discusses how brands can improve the CX and the unique advantages of working for an agile company in the Fintech world
October 9, 2020
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FinTech B2B MarketingCustomer Experience
- FinTech Marketing Insights
- Strategic Planning & Marketing Insights
- Technology and Digital Insights
- Customer Experience
- Content and Growth Marketing
- Account Based Marketing
- Diversity and Inclusion
- Entrepreneurial Growth And Development
- Environmental, Social, and Governance
Customer Experience
According to the Walker Study research, Customer Experience (CX) is predicted to be the key brand differentiator in 2020 overtaking price and quality. It doesn’t matter if you’re a part of a traditional financial institution or spearheading a disruptive FinTech business, your goal is to keep today’s digital-driven customer first and foremost. The standards are higher than ever before. You have to provide a seamless CX, whether it’s implementing AI technology to extend hours of service to assist a customer or offering crypto as a form of payment.
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