90 Seconds with Colleen Judge, Head of Marketing & Communications, Matrix Applications LLC
August 18, 2023
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FinTech B2B MarketingAccount Based Marketing
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Account Based Marketing
Account Based Marketing (ABM) gives FinTech marketers the added power of personalisation to help nurture key prospects and clients and in turn, maximise their return on investments.
ABM is precise, laser-focused and measurable. Using this type of approach makes it easier to align sales with marketing for consistent marketing that continues to grow accounts.
If you have just started out on your ABM journey or are looking for inspiration from your peers in the FinTech sector, you’ve come to the right place. Consider signing up as a member of our Mentorship programme today to learn more!
To learn more click on the insights below.