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90 Seconds with Nada Alsulaiman, Marketing Director, Nami

Nada Alsulaiman

Marketing Director, Nami

How did your business adapt and evolve in light of the pandemic and this new normal world? 

The fintech industry was one of the few industries that actually evolved during the pandemic. The widespread impact of the crisis significantly heightened the recognition and acceptance of digital payments, leading to an accelerated increase in adoption. 

At Nami Pay, we were quick to seize this opportunity and extend our services to meet the evolving needs of our customers. The Saudi market, characterized by its rapid growth, has become increasingly competitive. Nevertheless, we not only managed to endure the challenges but also thrive, thanks to our highly dynamic and agile operations. It is undeniable that the pandemic catalyzed our internal drive to accelerate digital transformation, allowing us to enhance our efficiency and optimize our overall operations.

2. What top tips would you give to fellow B2B marketers?

The paradigm has shifted from mere product or customer centricity to recognizing the paramount importance of human beings at the core of any business. Whether operating in a B2B or B2C market, we must acknowledge that, ultimately, we are all humans seeking meaningful connections and a sense of belonging. Instead of solely focusing on selling, it is crucial to prioritize forging connections and embedding storytelling techniques that can be instrumental in leaving a lasting impact and ensuring our brand remains prominent in the minds of others.

Furthermore, the influence of data cannot be underestimated. By embracing data and allowing it to serve as our guiding compass, we can unlock valuable insights and make informed decisions that influence our business forward.

In these transformative times, change is approaching all departments. As professionals, we must not only accept but also embrace these changes. It is vital to continuously challenge our beliefs and past experiences, remaining open to new opportunities that present themselves along the way. This adaptability and willingness to evolve are key to thriving in the current landscape.

3. What future digital marketing and media opportunities do you think marketers can leverage over the next year to drive business growth? 

Let’s embark on a storytelling adventure and embrace the joy it brings! I’m delighted tp observe a positive trend in the B2B marketing sphere: a newfound fearlessness to inject humor and have fun with messaging. We must speak the language of this generation and break free from the rigid business standards. After all, laughter, simple and light messages will definitely create powerful connections.

In addition, with the rapid development of AI, marketers have an incredible opportunity to evolve, automate, and optimize their strategies. This technological advancement opens up a world of possibilities. For small businesses operating on tight budgets, automation becomes a wise choice for streamlining operations and maximizing impact. It’s a chance to experiment with tools that can revolutionize their approach and drive success.

So, let’s unleash our creativity, infuse our marketing efforts with humor, and embrace the potential of AI-driven automation. By doing so, we can captivate our audience, adapt to the changing times, and pave the way for remarkable achievements.

4. What are the top 5 Fintech Marketing trends to watch out for in 2023? 

In the dynamic landscape of B2B marketing, notable trends have emerged:

1) The rise of business influencers. Marketers are recognizing the value of authenticity and are leveraging personal brands to cultivate trust and enhance their overall authenticity. By aligning with influential individuals who resonate with their target audience and create deeper connections and credibility.

2) To effectively reach and engage younger generations, marketers must stretch their creative boundaries and fully utilize the power of social media channels. This calls for innovative approaches that captivate the attention of digitally savvy audiences and foster meaningful interactions.

3) The advancement of AI has truly revolutionized the marketing game, bringing forth greater efficiency and optimization. Quality now takes precedence over quantity, allowing marketers to streamline their efforts and deliver more impactful campaigns. With AI-powered tools and technologies at their disposal, they can better understand their audience, personalize messaging, and achieve higher levels of engagement.

4) Data and research have become indispensable in today’s marketing landscape, particularly when it comes to content creation. Building a strong brand necessitates the production of quality content, backed by insights and thought leadership. By harnessing the power of data, marketers can craft compelling narratives that resonate with their target audience, establishing themselves as trusted industry voices.

5) In terms of media strategy, there is a shift towards cost-effective approaches that prioritize the power of the message and word-of-mouth awareness. Rather than solely relying on extravagant media expenditures, marketers are rethinking their creative approaches to develop messages that effectively resonate and generate organic word-of-mouth buzz.

Nada Alsulaiman, Marketing Director, Nami