The Covid-19 pandemic has significantly disrupted business and marketing plans globally, requiring B2B marketers to rapidly pivot their lead generation strategy to ensure their sales pipeline remains fuelled. But how do marketing dynamics change in this new post-pandemic environment?
Following our previous working group session in April 2022. Join FinTech B2B Marketing, as we bring together senior B2B marketing leaders working in the financial services and technology sector to discuss their key learnings and insights. Looking for ways to improve and rethink the understanding of client needs, deepen relationships, cultivate innovation, and develop a more fully realised, digitally enabled customer engagement journey.
We are interested to find out from our B2B Marketing peers working in both Financial Services and FinTechs about your challenges and how you are realigning your team in this post-pandemic environment, and we would love to hear your perspective on this.
The working group offers networking and collaboration with best-in-class brains for a peer-led discussion, whose insights would be valuable in informing and shaping the community.
Date – Tuesday, 12 July 2022
Time – 3:00 pm – 5:00 pm BST
Format – Virtual
Register today. Note – this is a members-only session.
If you would like to become a community member please sign up here for the Premium membership (applicable for marketers working for a Technology or Financial Services company). Alternatively, join the Business Membership if you work for an agency, vendor, solution provider or a MarTech firm. Please email Mounika Dasetty at firstname.lastname@example.org to learn more about Business membership.
The full agenda is still being finalised and will be shared closer to the date with all the members.