EVENT DETAILS

THE FUTURE OF FINANCIAL SERVICES & TECHNOLOGY B2B MARKETING LANDSCAPE IN 2024 & BEYOND

Date - Tuesday 23 April 2024

Time - 9:00 am (UK time) Onwards

Our flagship in-person marketing conference is returning for a third year, this time taking place on Tuesday, 23 April 2024 in London. Our Fintech B2B Marketing Conference 2024 promises to be every bit as exciting and insightful as our previous conferences, bringing together senior financial services and technology marketers for a day of connecting, learning and growing.

The event will showcase forward thinkers, award-winning experts, and 450+ of your senior industry peers. This not-to-be-missed event brings together a wealth of insights and industry best practices to help solve your day-to-day marketing challenges.

WHY ATTEND THE FINTECH B2B MARKETING CONFERENCE?

  • Engage with 200+ influencers, leaders and senior decision-makers
  • Insightful thought leadership content
  • Gain a unique perspective with fresh, inspiring thinking
  • Network and Build Relationships with Prospects, Clients and Partners

We will also be introducing personalised one-on-one conversations to enhance your experience at our events and contribute to your professional growth and development. This is a fantastic opportunity to connect with like-minded professionals, share insights, and develop meaningful long-term relationships within our community.

What can you expect?

  • Tailored networking opportunities – We provide the platform and personalise networking sessions to help you connect with individuals with similar interests, preferences and goals. 
  • Dedicated meeting spaces – We designate specific areas for private meetings where you can explore collaborations, seek advice or simply engage in stimulating conversations.
  • Matchmaking support – Our team will be available to assist with introductions, ensuring you make the most of networking opportunities.
  • Post-event follow-up – We’ll follow up with you after the event to gather feedback, nurture connections and explore ongoing opportunities and engagement within our community.
Welcome address & opening remarks9:00 am – 9:15 am
Keynote: Major drivers to watch that are shaping the FinTech
and Financial Services industry landscape in the coming decade
9:15 am – 9:45 am
Back to the Future – Big Bets and Predictions for 2025: Looking ahead at market/macro trends & regulatory themes9:45 am – 10:15 am
Is it real? EU Artificial Intelligence Act: The world’s first comprehensive Artificial Intelligence Law and what that means for marketing10:15 am – 10:45 am
Growth Marketing: Demand generation and growth marketing
strategies to fuel 2024 business growth
11:05 am – 11:35 am
If Content is King, Who is Queen? How to leverage data,
ChatGPT, AI & innovative content strategies to boost
hyperpersonalisation to drive demand generation
11:35 am – 12:05 pm
Unlocking Growth – Think Big and Start Small: How to
successfully unify your Account Based Marketing (ABM)
and demand strategies to drive business growth and customer retention
12:05 pm – 12:35 pm
Supercharge your MarTech: Effectively leverage different
tech platforms into one single source of client truth to drive marketing performance
12:35 pm – 1:00 pm
Marketing to Human is the New Normal: From data driven to DX,
personalisation to performance marketing, tools to testing and
ultimately driving revenue for the business – how H2H marketing
can transform your brand
2:00 pm -2:30 pm
From cost centre to growth driver – How can B2B and B2C
marketing leaders learn from each other to future proof the marketing department
2:30 pm – 3:00 pm
From Theory to Practice – The New Era for Events Marketing:
In-person/virtual/hybrid or experiential – Cutting through
the noise and amplifying your impact
3:00 pm – 3:30 pm
Fintech For Good: A Fantasy or the Future of FinTech?
Combining ESG marketing strategies with the invaluable
benefits of financial & technology advancements for the wider economy
3:50 pm – 4:15 pm
What’s the Secret? The recipe for driving the most successful
B2B marketing campaigns within financial services and FinTech brands
4:15 pm – 4:45 pm
Closing Keynote: Cultivating FinTech excellence, driving
FinTech growth and fostering a culture of innovation,
collaboration and agility can help attract the right skillset & top talent
4:45 pm – 5:15 pm
Closing remarks and wrap up5:15 pm – 5:30 pm

Highlights from last year’s FinTech B2B Marketing Conference