The Covid-19 pandemic has significantly disrupted business and marketing plans globally, requiring B2B marketers to rapidly pivot their lead generation strategy to ensure their sales pipeline remains fuelled. But how do marketing dynamics change in this new post-pandemic environment?
Join FinTech B2B Marketing in collaboration with Chartis Research, as we bring together senior B2B marketing leaders working in the financial services and technology sector to discuss their key learnings and insights. Looking for ways to improve and rethink the understanding of client needs, deepen relationships, cultivate innovation, and develop a more fully realised, digitally enabled customer engagement journey.
The discussion points include:
- Marketing beyond COVID: What did we learn and what is next?
- Silver linings: Has the pandemic kick-started Digital Transformation?
- Marketing & Sales; From the battle of egos to golden opportunities
- Humanizing the Digital Transformation
We are interested to find out from our B2B Marketing leaders working in both Financial Services and FinTechs about your challenges and how you are realigning your team in this post-pandemic environment, and we would love to hear your perspective on this.
The round table offers networking and collaboration with best-in-class brains, bringing together around 25 CMOs/Senior marketing leaders for a peer-led discussion, whose insights would be valuable in informing and shaping the community.
Register today – Limited spots are only available.
Member price – US$29 (50% members saving) Non-Member price – US$49. Not a member yet? No fear, you can sign up for free membership here and it takes only 60 seconds.
Check out the schedule below. The full agenda is still being finalised.
|Registration ; Tea & Coffee||3:00 pm – 3:20 pm|
|Welcome and opening remarks – FinTech B2B Marketing Founder||3:20 pm – 3:30 pm|
|Market trends including latest ESG research – Chartis Research Analyst||3:30 pm – 3:50 pm|
|Round table discussion kicks on (interactive discussion)||3:50 pm – 4:50pm|
|Closing remarks and wrap up — FinTech B2B Marketing Founder||4:50 pm – 5:00 pm|
|Networking drinks reception||5:00 pm onwards|