EVENT DETAILS

A Lens on the First Half of 2023: FinTech and Financial Services B2B Marketing Focus for Next year & Key Learnings from 2022 to Drive Business Growth

Date - Thursday, 26 January 2022

Time - 2:00 pm - 5:00 pm EST

Following the success of this year’s CMO roundtable, we’re delighted to be back in New York again due to our member’s popular demand in collaboration with Infopro Digital Group. It would be a great way to kick off the year by connecting with our members and industry peers. 

The theme of the roundtable

With the current shift in B2B marketing focus in the new hybrid world and as we march ahead towards 2023, the time is ripe for marketers to explore the new frontiers of B2B marketing.

Marketing leaders have no time for legacy/ outdated thinking or working. During roundtable discussion will bring together Financial Services, Technology and FinTech industry peers together and will discuss and share their insights, best practices, case studies and real-life examples to visionary perspectives to help us drive customer acquisition and retention.

The discussion points include:

  • Key learnings from this year and the main focus of your strategy for 2023
  • For next year – How are you currently looking at growing your business pipeline and attracting more clients?
  • What challenges do you typically face when trying to get in front of new clients?
  • How do you plan to make your content more dynamic, interactive and customer-centric?
  • Top three areas you plan to beef up your investment next year?

The round table offers networking and collaboration with best-in-class brains, bringing together CMOs/Senior marketing leaders for a peer-led discussion, whose insights would be valuable in informing and shaping the community. 

Register today here – Limited spots are only available.

Not a member yet? No fear, you can sign up for free membership here and it takes only 60 seconds.

Check out the high-level event programme below.

AGENDA

Registration ; Networking Tea & Coffee2:00 pm – 2:30 pm
Welcome & Infopro Digital insights on market & editorial trends2:30 pm – 2:50 pm
Roundtable Discussion2:50 pm – 4:00 pm
Networking Drinks 4:00 pm – 5:00 pm
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