Environmental, social and governance (ESG) themes have rapidly ascended companies’ strategic agendas as they seek to build trust with their stakeholders. But when it comes to walking the talk and showing how they are embedding ESG into their operations and funding, the question we often hear from marketers is, “where do we start?”
Register for the 3rd episode of the new FinTech B2B Marketing webinar series to demystify ESG and take your next step. The 5-part webinar series is specially tailored for marketers and will address:
- The evolution of ESG and why it’s so important
- How does ESG impact bottom lines and the role of marketing KPIs, best practices and regulatory frameworks?
- How can we build ESG into our marketing strategy?
- How can we leverage data to understand how to measure ESG performance and the role of benchmarking?
- How can collaborative strategies ensure continued success in ESG marketing?
We have invited a number of marketing leaders, ESG practitioners and industry professionals from across the financial services and FinTech industries to explore how you can promote ESG to shape your business and serve your clients and align with their sustainability objectives.
The world-class insights and data points gathered from these webinars will feed into creating a 5-STEPS ESG GUIDE FOR FINTECH MARKETERS (a white paper) – an essential tool for Financial Services and FinTech marketers to use and help drive the ESG agenda in their respective businesses.
For the third webinar, register today to join leading ESG and marketing industry experts from the financial services and tech space.
Speakers
EmmA bickerstaffe
Impact Advisor
Life Moments
Andrew Marshall
Vice Chairman
Cognito
JANET DU CHENNE
Editorial Marketing Director
Deutsche Bank Corporate Bank
VIRGINIE O’SHEA
Fintech Marketing Advisory Board Member/Founder
Firebrand Research
Discussion points include:
- Developing an ESG marketing strategy
- How can the tone from the top influence marketers in developing a strategy that is authentic and avoids greenwashing?
- Once ESG is embedded in the company’s marketing strategy how can it work with stakeholders to cut through the noise?
- Employee engagement: What role can employees in driving ESG?
