Episode 3: Diversity & Inclusion – Marketing for Social Good – What’s your Next Step?

Date - Wednesday, 28th April, 2021

Time - 2:30 pm BST I 9:30 am EST

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We are pleased to announce the launch of Diversity and Inclusion Webinar Series
February – June 2021

Many Financial Services and FinTech firms recognise the need to create a diverse and inclusive culture. But when it comes to Diversity & Inclusion (D&I), so often we hear the question “where do we start?”

This is exactly what the new FinTech B2B Marketing webinar series will tackle. The 5-part webinar series is specially tailored for marketers and will answer questions like:

  • Why is a diverse and culture important?
  • How does D&I impact my company’s brand and bottom line?
  • How can we build D&I into our marketing strategy?
  • How can we address the ‘S’ in ESG, and leverage data to understand how to measure performance?
  • Why should Marketing and HR join forces to champion D&I in the workplace?

We have invited a number of marketing leaders, diversity practitioners and HR professionals from across the financial services and FinTech industries to explore how you can promote diversity, inclusion and equality to shape your workforce and serve your clients.

The world-class insights and data points gathered from 5-part webinars will feed into creating a 5-STEPS D&I GUIDE FOR FINTECH MARKETERS (a white paper report). Which would be an essential tool for Financial Services and FinTech marketers to use and help drive the D&I agenda in their respective businesses. 

For the third episode of the series, register today to join leading D&I and marketing industry experts from the financial services and tech space including Noreen Biddle Shah, Head of Client Marketing & Corporate Communications, EMEA at State Street, Anoosha Livani, Director, UK Head of Marketing & Communications at Societe Generale Sercurities Services, Chris Wilson, Communications Lead at Coutts and Payal Raina, Founder at FinTech B2B Marketing.


Noreen Biddle Shah

Head of Client Marketing & Corporate Communication, EMEA

State Street

Anoosha Livani

Director, UK Head of Marketing & Communications

Societe General Securities Services

Chris Wilson

Communications Lead


Payal Raina

Founder / Global Head of Marketing

FinTech B2B Marketing / Torstone Technology

Discussion points include:

Inclusion and diversity in marketing won’t just happen— it takes deliberate steps from marketers to amplify underserved voices and represent diverse audiences. In this webinar we will discuss:

  • Crisis time – is D&I being pushed down the agenda?
  • How can the Fintech services and the FinTech industry encourage authentic leadership endorsement?
  • D&I as an embedded part of corporate strategy – how to address the cynics and move away from box ticking?
  • Measuring Progress: The use of metrics to drive greater inclusivity
  • Being a D&I ally / champion?

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