EVENT DETAILS

Episode 1: DEMYSTIFYING ENVIRONMENTAL, SOCIAL AND GOVERNANCE (ESG) For FinTech Marketers – What’s Your Next Step?

Date - Wednesday, 18th March, 2021

Time - 3:00 pm GMT I 10:00 am EST

We are pleased to announce the launch of the ESG Webinar Series
March – July 2021

Environmental, social and governance (ESG) themes have rapidly ascended companies’ strategic agendas as they seek to build trust with their stakeholders. But when it comes to walking the talk and showing how they are embedding ESG into their operations and funding, the question we often hear from marketers is, “where do we start?”  

Register for the new FinTech B2B Marketing webinar series to demystify ESG and take your next step. The 5-part webinar series is specially tailored for marketers and will address:

  • The evolution of ESG and why it’s so important
  • How does ESG impact bottom lines and the role of marketing KPIs, best practices and regulatory frameworks?
  • How can we build ESG into our marketing strategy? 
  • How can we leverage data to understand how to measure ESG performance and the role of benchmarking? 
  • How can collaborative strategies ensure continued success in ESG marketing?

We have invited a number of marketing leaders, ESG practitioners and industry professionals from across the financial services and FinTech industries to explore how you can promote ESG to shape your business and serve your clients and align with their sustainability objectives.

The world-class insights and data points gathered from these webinars will feed into creating a 5-STEPS ESG GUIDE FOR FINTECH MARKETERS (a white paper) – an essential tool for Financial Services and FinTech marketers to use and help drive the ESG agenda in their respective businesses. 

For the first webinar, register today to join leading ESG and marketing industry experts from the financial services and tech space including Nicole Anderson, Managing Partner, Redsand Ventures, Janet Du Chenne, Editorial Marketing Director, Deutsche Bank Corporate Bank, and Virginie O’Shea, Founder of Firebrand Research. The session will be moderated by Payal Raina, Founder of FinTech B2B Marketing and also Global Head of Marketing at Torstone Technology.

Speakers

Nicole Anderson

Managing Partner

Redsand Ventures

Janet Du Chenne

Editorial Marketing Director

Deutsche Bank Corporate Bank

Virginie O’Shea

Founder

Firebrand Research

PAYAL RAINA

Founder / Global Head of Marketing

FinTech Marketing / Torstone Technology

Discussion points include:

This first episode of the webinar series sets out defining ESG, takes us all back to basics and importantly what role marketers can play to bring ESG to the top of their business agenda. In the session, will discuss:

  • Defining ESG and how has it evolved?
  • Harmonising the interpretation of ESG: from self-reporting to scoring mechanisms
  • Why are companies looking at ESG as a long term strategic imperative and how does this drive the bottom line? 
  • Evolving ESG from the theoretical to the real asset level and tangible use cases where the capital needs to go
  • With the lens focussing on the real world assets and deploying financial products to these assets, how should marketers message to the market? 
  • What is the role of marketers in differentiating between assets /projects that are needle movers and those that are not?

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