Founder and CEO of The Rudin Group, April J. Rudin is widely acknowledged as a top marketing strategist for the financial services and wealth management sectors. Distinguished by her ability to forecast and leverage emerging trends, and by her expertise in digital and traditional media, she leads a firm that designs marketing campaigns for some of the world’s leading wealth management firms, fintechs and family offices; campaigns that strengthen brand value and drive client acquisition.
A highly respected entrepreneur with an ear to the ground and an international network, she founded The Rudin Group at the height of the 2008 financial crisis. The Rudin Group is a global full-service boutique marketing firm specializing in messaging, content strategy, brand visibility and content distribution. Over the past 12 years, she has counseled a variety of clients, including incumbents such as global banks, wealth management and insurance firms, registered investment advisors (RIAs), as well as scale-ups and start-ups across the fintech ecosystem in both B2B and B2C, including fintechs, wealthtechs, regtechs and insurtechs.
In 2019, April was recognized by Onalytica as the #1 wealth management influencer in the world, and she is a regularly-featured source of expert commentary to international news and business outlets, trade publications and broadcast media. She is an annual contributor to the Capgemini World Wealth Report, produces the CFA Institute’s Annual Outlook for U.S. Wealth Management and speaks about wealth, next generation investors and fintech at conferences in the U.S., Europe, Asia and Africa. April also chairs the Wealthtech track at the Global Paris Fintech Forum.
April has created an extensive repertoire of industry thought leadership that has appeared in Forbes, Huffington Post, American Banker, CFA Enterprising Investor, Family Wealth Report, Fundfire, Wealthmanagement.Com, and heads the editorial board for NexChange, a global fintech start-up based in Hong Kong. She also serves as an Independent Board Member for Lefteris (NASDAQ: LFTRU) and the Board of Mirador LLC, a wealthtech firm providing concierge reporting for U/HNW. A member of the Private Asset Management (PAM) advisory board and the Family Wealth Report/Wealth Briefing advisory board, she has also served as a judge for the FT Wealthtech awards, Family Wealth Report’s Annual Wealth Management Industry Awards, Canada’s Wealth Professional Awards and Finovate Fintech Awards over many years. April’s work as a judge for financial services industry awards around the world across a variety of categories has provided her with a unique perspective and strong point of view on what is required for emerging fintechs to be successful over the long term.
April serves as a mentor and role model to many other women entrepreneurs in fintech and other sectors. She has received the following industry recognition: Innovate Finance’s “Standout 35” Women in Fintech Power List, the Fintech Finance #FintechFamous Power List and Onalytica’s List of the Top 20 Global Female Fintech Influencers.
Founder and CEO
The Rudin Group